IT’S ALMOST TIME FOR CAMP
Hey there, aspiring advertisers. It’s not quite camping season yet. While you
wait, check out the content below to get your resume, cover letter and portfolio
ready to apply.
APPLICATIONS OPEN DECEMBER 1
Flip through to learn a little about each agency position.
DISCIPLINES
ACCOUNT SERVICE
Handle day-to-day communication with clients
Manage projects, budgets and timelines
Keep the team on schedule and on point
COPYWRITING
Develop campaign concepts, stories and strategies
Write across new and traditional media
Create scripts, social posts, emails and just about anything with words
DESIGN
Create graphics, print ads, digital ads and other designs
Produce work with Adobe Creative Cloud and other design software
Help develop concepts and strategies
DIGITAL MARKETING
Lead website management & maintenance
Assist with social media, email and other digital content strategy
Define and report on campaign & business goals
FINANCE
Track budgets, billing and invoicing
Manage timecards and efficiency
Negotiate with vendors
MEDIA
Place paid advertising to reach audiences and maximize client budgets
Use tracking to understand user behavior
Stay up to date on the most popular media channels like digital advertising, video and social
RESEARCH & INSIGHTS
Collect and analyze consumer data
Conduct research on industry best practices
Help the team make informed decisions on audiences and strategies
VIDEO
Film and edit commercials, promo videos and more
Turn scripts into live action narratives
Use graphic elements, audio and special effects
SOCIAL MEDIA
Create social strategy for client campaigns
Brainstorm, create and manage content on various platforms
Work with UGC creators through L&S Studio
TAKE THE QUIZ
Not sure which position will float your boat (or canoe)? Try our discipline quiz and we’ll match you with one we think suits your skills.
START QUIZ
START QUIZ
Join us at the campsite and listen to Ad Campers turned full-time L&Sers talk about their discipline and share internship tips.
GATHER ‘ROUND THE CAMPFIRE
TUNE IN
TUNE IN
PORTFOLIO
This one’s for creatives only. A portfolio is a writer, designer, social content creator or videographer’s chance to show us what you make and what you’re made of. To help you pick what to include, we’ve compiled some portfolio advice from L&Sers.
RESUME
This one’s pretty self-explanatory. Tell us what you’ve done, what you’re working on, and don’t be afraid to brag a bit. Read our resume rundown for tips to put yours at the top of the pile.
COVER LETTER
Is a cover letter really that important? I mean, yes, that’s why it’s at the top of the list. Learn more about them here.
THE PACKING LIST
Positions
Benefits
FAQ
Timeline
CONTACT
Hover over each landmark for info about key dates.
YOUR AD CAMP TRAIL GUIDE
Applications Open
You can officially apply beginning December 1.
Applications Close
Submit all materials before midnight on January 18.
Meet Greet Repeat
Every applicant is invited for a first interview… or 20.
Make the trek, and make your first impression at our speed interview event, February 3.
Second Round Interviews
After all applications are reviewed, second round interviews take place mid-February.
Internship Offers Extended
Campsites are all reserved by late February.
Ad Camp Begins
Go on the best indoor camping trip of your life, beginning in May.
With offices in Sioux Falls and Minneapolis, certain disciplines can work from either location.
Positions
QUESTIONS?
We’ve got answers. Or at least Camp Counselor Kylie does. Reach out to her with any and all Ad Camp queries.
FOLLOW OUR JOURNEY
Every internship comes with all the tools you’ll need to survive the advertising wilderness.
WHAT’S IN YOUR PACK?
The flu can be severe or even fatal, especialy for older individuals, those with underlying health conditions, immunocompromised people or young children. Last year, South Dakota had one of the highest death rates from flu in the country. Getting vaccinated is the best way to protect yourself and those around you.
"The flu doesn't seem that serious. Why do I need a flu shot?"
common questions
FREQUENTLY ASKED QUESTIONS
How many interns do you hire?
It’s different every year. We’re open to hiring interns for every agency position. Some years it’s been 3-4, but others we’ve had a crew of 8. If you’re a fit, we’ll fit you in.
Is this a paid internship?
YES! Interns make a wage of $20 an hour. You’ll also get fun perks like the annual bags tournament, a yoga and cycle studio membership and the occasional breakroom treat.
Does this internship fulfill a class requirement/qualify as a class credit?
It sure does.
Ad Camp is a crash course in all things advertising, so you’ll earn class credit as well as getting paid.
What's the application and interview process like?
Applying for Ad Camp is relatively simple. You fill out a couple forms and submit your cover letter and portfolio (if you have one). Applicants will have one guaranteed opportunity (or 20) to interview at Meet, Greet, Repeat. If we think you’ve got the right stuff, we'll ask you to come back for a second round. From there, we’ll choose our final Ad Camp finalists.
What is Meet, Greet, Repeat?
To put it simply, Meet, Greet, Repeat is like interview speed-dating. Each attendee will have two minutes to chat with L&Sers from multiple disciplines about what makes them the perfect fit for Ad Camp. Consider it your first chance to strut your stuff to the team (and secure a second interview).
Do I need to attend Meet, Greet, Repeat to get an internship?
If you can’t make it to Meet, Greet, Repeat, we understand. You don’t have to attend to be considered for an internship, but it’s a great opportunity to get to know L&Sers, practice your interview skills and make impressions beyond what’s on your application. If you can’t make interviews, you can always drop by our 4 p.m. social.
What does a typical day look like?
That’s such a good question. Each day is a little different, especially depending on your position. To give you a better idea of what you can expect, check out our Ad Camp Instagram page or read a few of our intern experience blogs.
How do I know what position is right for me?
We want you to get a little taste of everything, but ultimately, you’ll be paired with a position that suits your strengths. To help you figure out what discipline floats your boat, we’ve got a couple resources:
Tune into our Campfire Stories podcast for a Q&A with an Ad Camper turned full-timer for each discipline.
Take our discipline quiz, and get matched with a position we think you’d rock.
COMPETITIVE PAY – $20/HOUR
An hourly wage that reflects your talents. Because an intern’s time is valuable too.
COOL BUNKMATES
Fun agency culture, complete with cornhole tournaments, golf outings, impromptu happy hours and much more.
PROFESSIONAL GROWTH
Shadowing opportunities and in-depth training and camp counseling from experienced mentors.
FITNESS PERKS
Free summer membership to Revolution Yoga & Cycle Studio, just across the street.
TRAIL SNACKS
All the free popcorn and soda you could want. Plus, breakroom treats galore.
TECH GEAR
Your own laptop, workstation and access to tech subscriptions and tools.
START QUIZ
Applications Open
You can officially apply beginning December 1.
Applications Close
Submit all materials before midnight on January 18.
HOW DO I KNOW WHAT POSITION IS RIGHT FOR ME?
We want you to get a little taste of everything, but ultimately, you’ll be paired with a position that suits your strengths. To help you figure out what discipline floats your boat (or canoe), we’ve got a couple resources:
Tune into our Campfire Stories podcast for a Q&A with an Ad Camper turned full-timer for each discipline.
Take our Discipline Quiz, and get matched with a position we think you’d rock.
WHAT DOES A TYPICAL DAY LOOK LIKE?
That’s such a good question.
Each day is a little different, especially depending on your position. To give you a better idea of what you can expect, check out our Ad Camp Instagram page or read a few of our intern experience blogs.
DO I NEED TO ATTEND MEET, GREET, REPEAT TO GET AN INTERNSHIP?
If you can’t make it to Meet, Greet, Repeat, we understand. You don’t have to attend to be considered for an internship, but it’s a great opportunity to get to know L&Sers, practice your interview skills and make impressions beyond what’s on your application. If you can’t make interviews, you can always drop by our 4 pm social.
WHAT IS MEET, GREET, REPEAT?
To put it simply, Meet, Greet, Repeat is like interview speed-dating. Each attendee will have two minutes to chat with L&Sers from multiple disciplines about what makes them the perfect fit for Ad Camp. Consider it your first chance to strut your stuff to the team (and secure a second interview).
WHAT’S THE APPLICATION AND INTERVIEW PROCESS LIKE?
Applying for Ad Camp is relatively simple. You fill out a couple forms and submit your cover letter and portfolio (if you have one). Applicants will have one guaranteed opportunity (or 20) to interview at Meet, Greet, Repeat. If we think you’ve got the right stuff, we'll ask you to come back for a second round. From there, we’ll choose our final Ad Camp finalists.
DOES THIS INTERNSHIP FULFILL A CLASS REQUIREMENT/QUALIFY AS A CLASS CREDIT?
It sure does.
Ad Camp is a crash course in all things advertising, so you’ll earn class credit as well as getting paid.
IS THIS A PAID INTERNSHIP?
YES! Interns make a wage of $20 an hour. You’ll also get fun perks like the annual bags tournament, a yoga and cycle studio membership and the occasional breakroom treat..
Positions
Timeline
Benefits
FAQ
CONTACT
START QUIZ
Hey there, campers. If you’ve been looking for a real ad-venture, you’ve reached the right webpage.
A summer at L&S goes beyond your typical internship. It's a trip straight into the advertising wilderness. You'll meet new mentors, gain invaluable experience and do real work for real clients. Ready for the best indoor camping trip of your life?
APPLY THROUGH JANUARY 18
WELCOME TO THE
AD CAMP-SITE
APPLY NOW
APPLY NOW
Hey there, aspiring advertisers. It’s not quite camping season yet. While you wait, check out the content below to get your resume, cover letter and portfolio ready to apply.
APPLICATIONS OPEN DECEMBER 1
IT’S ALMOST TIME FOR
CAMP
TUNE IN
Hey there, aspiring advertisers. It’s not quite camping season yet. While you wait, check out the content below to get your resume, cover letter and portfolio ready to apply.
APPLICATIONS OPEN DECEMBER 1
WELCOME TO THE AD CAMP-SITE
TUNE IN